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The Scribe
July 1, 2021
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The Future of Sales: Chatbots?
Conversational AI uses machine learning technique known as Natural Language Processing(NLP) to intelligently respond to a person’s questions and commands. By 2023, Chatbots alone could drive over $112 billion in annual retail sales.
Paul G. Thompson
in
Computer Vision: The Technology Driving the Future of Social Media Marketing
Computer Vision mimics human perception of visual data and can quickly identify, classify, and categorize said data.
Paul G. Thompson
in
How to Unlock Your B2B Marketing Code Using Bain's "Elements of Value"
Bain & Company’s “Elements of Value” Pyramid provides a useful way of understanding what exactly B2B customers value and how to ensure your product and marketing meets these requirements.
Paul G. Thompson
in
What the heck is Marketing Automation and why should you care?
Knowing what a customer wants, when they want it, and at what price is said to be Marketing's holy grail. Marketing Automation gets us closer.
Paul G. Thompson
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