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How to Unlock Your B2B Marketing Code Using Bain's "Elements of Value"

Bain & Company’s “Elements of Value” Pyramid provides a useful way of understanding what exactly B2B customers value and how to ensure your product and marketing meets these requirements.
How to Unlock Your B2B Marketing Code Using Bain's "Elements of Value"
Human-AI Collab
July 1, 2021
 in 
Ideas

What the heck is Marketing Automation and why should you care?

Knowing what a customer wants, when they want it, and at what price is said to be Marketing's holy grail. Marketing Automation gets us closer.
What the heck is Marketing Automation and why should you care?
Human-AI Collab
 in 
Ideas

How to Leverage Cognitive Bias to Make More Sales in 2021

How to Leverage Cognitive Bias to Make More Sales in 2021
Human-AI Collab

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